Not so quick to the trigger this month, a few days ago I found myself forced to purchase new 41¢ Forever Stamps in order to mail my bills. Now, for at least the last three summers, I’ve had to listen to program after program talking of collusion, greed, and downright blood sucking from oil companies as the price of gasoline rises with summer demand only to find deafening silence and, what I hope to be feigned, ignorance from the media as gasoline prices again fall during the winter months. So with this new postage hike I wondered: When was the last time the price of postage dropped? July 1, 1919, apparently. To be fair, postage rates have pretty much kept pace with inflation. However, while I don’t exactly have hard data to prove it, I find it very hard to believe that average consumers are demanding even the same amount of standard first class postal services that they were in 1919. When is the last time you wrote a letter to Grandma? And who’s bilking you?
I have a few of ideas in mind as to why USPS decided to introduce the Forever Stamp, all stemming, naturally, from the desire to pump up revenues. We are, after all, supposed to jump on this arbitrage, right? Buying up Forever Stamps now in hopes to benefit in the event of future rate hikes? Maybe USPS is buying off the average consumer; a wink and a nod for subsidizing junk mail. (Notice that the bulk rate for first class letters is only 31 to 37¢ depending on the level of automation purchased.) Perhaps USPS hopes to economize on the cost of printing when it increases postage prices. Or, my most conspiratorial theory, maybe this is some endgame strategy that USPS thinks we haven’t figured out yet; one last-ditch effort to get a big demand for stamps before the service dwindles into Jimmy Carter-like irrelevancy.
But really, why would we rush to buy? If, as I mentioned, demand for standard first class postage is on the decline, then those of us left holding stamps that we value less than the price we paid for them will find ourselves unwitting competitors to the USPS in a saturated market, selling our stamps at a loss or trashing them altogether. If you already bought a gazillion Forever Stamps, I recommend short selling, now.